Mission

1. Present decent image of the brand and the company to impress our customers and thereby create love and bonding with the brand.

2. Distributing high-quality beauty products to customers all over Thailand with a variety of distribution channels.

3. Create happiness and good quality of life for customers through products and services.

4. Develop personnel to have a positive attitude and better quality of life. Being aware of their own worth and dignity as well as being socially responsible. We constantly developing the knowledge and skills for personnel as we are conscience that good personnel are the heart of success and the solid foundation of society.

5. Mindfully searching and selecting good quality products with high variety covering all categories from around the world to get ahead of competitors and to meet the needs of customers who are passionate to take care of themselves from head to toe.

6. Build trade alliances both domestically and internationally to create marketing opportunities and develop a robust business network

7. Taking approach strategy in conducting our business. Dare to think and do new things. Being bold to invest in opportunities to advance the business to meet the goals including being pertinent in forecasting and planning to deal with various future changes in a timely manner.

8. Building good relationship with employees and partners. Including providing support and giving back to the society by collaborating with foundations, associations, and non-profit organizations.

Corporate Values

1. Create New Ideas

We value creativity and are always passionate to present new products and services. We are open to every opportunity and always on the look for new prospects to grow our business. Tirelessly improving our work efficiency to harness success by continuously developing and training our people including nurturing a healthy and safe environment which encourages our people to take initiatives and bring creativity into action.

2. Caring for Customers

Focus and deeply care for our customers with top service. We pay attention to customer’s individual problems and needs and being determined to recommend only the products that best suit customer’s concerns. Customers can perceive our sincerity as we do not push to sell but only recommend those that are necessary. We accept mistakes if they occur and immediately take corrective action.  

We carefully select personnel who works with love and honor their profession, understanding customer’s needs and having a service mind. Our personnel are trained directly by the product brands or companies to gain deep knowledge of the products and being able to provide detailed product information with expertise offering impressive service which leads to returning customers with recurring purchases.

3. Business Advancement

We work together as a team. Everyone is trained and encouraged to be daring to think and act, and accepting different opinions to best improve for the advancement of business. We have strong unity within the organization where everyone is looking at the same goal which is “To offer the best products and services to our customers”.

4. Strong Bonded Mind

We foster generosity among our fellow employees, partners, customers, and society for a sustainable growth of the organization. We focus on valuing and respecting differences and diversity in terms of race, age, culture and gender in order to promote a happy working environment with unity and readiness to help each other. We value our promise in being responsible to our employees, partners and customers to build trustworthy and reliable organization for sustainable growth.

5. Upholding Ethics

The company is determined to maintain high business ethics. We respect the rules, etiquette and social norms in doing business and ensure that employees comply with the company’s rules and act in accordance with the company’s ethics.  Our code of conduct focuses to enhance personnel values ​​and self-respect as well as to work responsibly and with honesty as this will thereby create reliability. Everyone must work with transparency and can be audited.