Distribution

Market Analysis

Nowadays, the trends of health and beauty care are getting increasing attention and popularity among the consumers. As a result, there is a growing demand for a wide range of health and beauty products in the market. Consumers’ number one priority is that quality and price must correlate with each other and the products must be easy to buy. Many beauty brands around the world which are of interest of Thai consumers are not yet available in Thailand. We, therefore, see new marketing opportunities to bring these new products to Thai consumers offering them the chance to try out and get to know new products including making those products accessible and easy to buy.

Product Selection

We carefully select products by putting quality as the first priority. Chosen products to be sold must have distinctive attributes, being unique and different from the brands available in the market, and have reasonable price. They must also be convenient and easy to use, and can effectively solve the problems for target customers in Thailand.

Product Distribution  

Fast service is our number one priority in distributing the products to consumers. We, therefore, have a variety of distribution channels, including the company's own offline stores located in leading department stores and shopping areas where people can conveniently commute to shop. We also have other partner stores that have capabilities in distributing the products to consumers throughout Thailand.  Our professional beauty advisors are well trained in order to open the experience of new products tryout for our customers and to provide accurate and appropriate advice to customers before they decide to buy any products. To make shopping even more convenient and allow limitless accessibility to customers, we also have online store with attracting campaigns. This allows customers to quickly get their ready-to-ship items within only a few days.

Product Management

We have our own warehouse, making inventory management and transportation fast and up to standard. All products are stored in appropriate temperature-controlled warehouse to maintain the quality and freshness of the products. Hence, it is ensured that the products will be delivered to the hands of the customers and partners in a perfect condition. Inventory items are managed to be always new and fresh in which products of below standard with less than 6 months product shelf life will not be distributed to consumers. This is to build confidence and show our determination to our service and also reflects good image of the partner brands and the company itself.

Marketing Management

We analyze the market and plan marketing strategies to suit 4 angles of each product i.e., Pricing, Distribution, Promotion and Marketing.

           We build brand awareness via online channels including different KOLs / Beauty Blogger / Influencers / KOC / SEO / SEM / Live / VDO content / Interviews through various media to enhance good image of the brands. There are also other marketing campaigns arranged to engage with customers and create brand awareness to expand the customer base and attract new customers.

           Give away of trial products and advices from professional beauty advisors are provided via Events / Workshops / Grand Opening Event/ Sales Driving Promotion Campaigns during Shopping Festivals.

We also manage good customer relationships to maintain existing customer base with impressive service and membership system.